Value Migration : How to Think Several Moves Ahead of the Competition

Slywotzky, Adrian J.

Harvard Business Review Press（1995/11発売）

• 製本 Hardcover:ハードカバー版／ページ数 336 p.
• 言語 ENG
• 商品コード 9780875846323
• DDC分類 658.4012

基本説明

Using vivid and up-to-the-minute examples from companies like IBM and Microsoft, and United Airlines and British Airways.

Full Description

According to Slywotzky, value migration is the flow of economic and shareholder value away from an increasingly outmoded business design toward others that are better equipped to create utility for customers and profit for the company. This book describes the skills that managers will need to identify value shifts in their own industries and to craft the key moves that will determine their ability to achieve and sustain value growth.

Contents

Part 1 Concepts: the challenge of value migration; not technology - business design; the three phases of value migration; defining the competitive field - from tunnel vision to radar screen. Part 2 Patterns ("Seven patterns every manager should know"): multi-directional migration - from steel to materials; migration to a no-profit industry - airlines; blockbuster migration - pharmaceuticals; multi-category migration - coffee; from integration to specialization - computing; from conventional selling to low-cost distribution; from conventional selling to high-end solutions. Part 3 Prescription: how to anticipate migration; how to defeat institutional memory; how to profit from value migration; five moves...or fewer.