Managing the Resource Allocation Process : A Study of Corporate Planning and Investment （Revised）

Bower, Jospeh L.

Harvard Business School Pr（1986/05発売）

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製本 Paperback:紙装版/ペーパーバック版
言語 ENG
商品コード 9780875841281
DDC分類 658.152

Full Description

This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".