- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
The no-nonsense, practical guide for farm-preneurs to grow a successful farm business - completely revised and updated
You launched your farm because you love working the land and producing food. Yet to succeed you also need to think like an entrepreneur. The Farmer's Office, Second Edition is your must-have toolkit for starting and growing a sustainable agricultural business.
Written by a consultant and entrepreneur who has supported hundreds of farm-preneurs, this essential resource is fully revised and updated to empower farmers to make sound decisions and manage their farm business for success. Topics include:
Detailed descriptions of accounting and business concepts
How to write a business plan for a new or growing venture and access financing
Setting up and using QuickBooks for day-to-day sales and expense tracking, as well as for more complex tasks such as budgeting, cash flow analysis, and cost accounting
Leveraging financial information to refine operations, improve profits, and develop strategies for growth
Managing debt and cash flow challenges
Planning for business growth and expansion
Adapting to external shocks and learning to pivot
Understanding mental blocks that can limit an entrepreneur's success.
Enhanced with detailed case studies of real farm businesses, The Farmer's Office, Second Edition is your personal business coach, providing guidance for all the business skills needed to succeed as a businessperson in a competitive and rapidly changing world.
Contents
Foreword
Gratitude
Preface
Disclaimer
How to Use This Book
Chapter 1: Introduction—Why Bother
Understand What Makes You Money (and Why)
Invest in Your Business
Plan for Growth
Plan for Slow Periods
Avoid Out-of-Control Debt
Weather Covid-Like Pivots and Other Disruptions
Keep Your Eye on the Prize
Chapter 2: Building the Foundation: The Financial Statements and Basic Accounting
The Income Statement—A Summary of the Operations
The Balance Sheet—What You Have and How You Got It
The Statement of Cash Flows—Where Cash Rules the Roost
Tying It All Together
Underlying Principles
Chapter 3: Planning Your New Venture
Chapter 4: The Business Planning Process
Getting Started
The Business Planning Process
Business Plan Writing Guide
Creating Financial Projections
Chapter 5: Financing Your New Venture
Save Money
Borrow from Friends and Family
Outside Organizations
Financing Sources
Preparing for Investors
Chapter 6: Setting up a Bookkeeping System (and QuickBooks)
QuickBooks (and Bookkeeping) Best Practices
Choosing a Bookkeeping Software
The Initial Setup
QuickBooks: An Overview of Things You'll Do
Reports in QuickBooks
QuickBooks Terminology
Chapter 7: Day to Day: Using QuickBooks for Cash Management
Create Your Annual Budget by Month
The Bank Feed
Regular Bookkeeping—Every Day-ish (10 minutes)
Review, Refine, and Stay on Target—Every Month (1 hour)
Big Picture Planning - Year End (1 to 2 hours, plus cleanup)
QuickBooks Quick Tips
Chapter 8: Digging into the Numbers and Beyond
Section 1: Calculating the Cost of Production
Section 2: Allocating General Production Costs and Enterprise Analysis
Section 3: Marketing and Pricing Strategies
Section 4: Benchmarking
Measuring Success: Keep Your Eye on the Prize
Chapter 9: Stabilizing Your Business
Managing the Hole
Should You Stop or Persevere?
Key Takeaways
Chapter 10: Growing Your Business
Establish Goals
Is "Growth" the Right Strategy?
Deciding How to Grow
Growing Your Team
Marketing
Key Success Factors
Chapter 11: Building Resiliency into Your Business Model
The Process to Pivot
Shifts vs. Pivots
Building Resiliency into Your System
Chapter 12: Cultivating the Entrepreneurial Mindset
The Entrepreneurial Mindset
Getting Comfortable with the Uncomfortable
Money Shame
Mental Models
Time Management
Being the Employer of Choice
Decision-Making
In Summary
Epilogue:
Final Words of Wisdom
Appendix 1: Sample Income Statement Accounts
Appendix 2: Sample Balance Sheet Accounts
Appendix 3: The Business Plan
Appendix 4: Suggested Accounts for Chart of Accounts
Glossary
Endnotes
Index
About the Author
About New Society Publishers
