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Full Description
Grow your audience, shrink your footprint, change the world
Straight-talk on what makes a purposeful, sustainable event, including honest, practical insights into case studies of hits, misses, and lessons learned.
—SHAWNA MCKINLEY, Principal, Clear Current Sustainability Consulting
Events can help educate, inspire, and connect us to our community, but all too often they escalate into resource-intensive glorifications of excess and exclusivity. How We Gather Matters is an invitation to reimagine the modern events industry as a powerful vehicle for change.
This practical guide will enable and inspire festival, conference, trade show, wedding, concert, and sporting event planners to:
Develop the financial and human resources required to implement green, sustainable gatherings
Collaborate effectively with diverse teams and stakeholders
Design events with impact and purpose, while supporting marketing and strategic goals
Engage participants authentically while aligning with positive and progressive values
Lead the shift towards net-zero emissions and zero waste by leveraging best practices and accepted international standards.
Packed with personal insights, behind-the-scenes stories, and case studies, How We Gather Matters is required reading for event professionals who want to decrease risk, increase profitability, and meaningfully contribute to a more just, inclusive, and sustainable society.
Contents
Acknowledgments
Introduction
Chapter 1. Start with Purpose
Chapter 2. Grow Your Audience through Inclusion
Chapter 3. Produce Zero Waste
Chapter 4. Ban Bottled Water without Causing a Meltdown
Chapter 5. Go Net Zero
Chapter 6. Be Proactive to Avoid Greenwashing
Chapter 7. Change the Venue without Changing the Venue
Chapter 8. Make Mobility More Sustainable
Chapter 9. Leverage Procurement to Build a Circular Economy
Chapter 10. Embrace Hybrid Events
Conclusion
Tools and Resources
Notes
Index
About the Author
A Note About the Publishers
