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Full Description
"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.
Contents
List of Contributors.
EDITORIAL BOARD.
Two-dimensional warranty policies incorporating product development.
Forecasting the use of seasoned equity offerings.
The impact of life cycle on the value relevance of financial performance measures.
Forecasting model for strategic and operations planning of a nonprofit health care organization.
Seasonal regression forecasting in the U.S. beer import market.
A comparison of combination forecasts for cumulative demand.
Channel share prediction in direct marketing retailing: The role of relative channel benefits.
Predicting a new brand's life cycle trajectory.
Forecasting performance measures - what are their practical meaning?.
Forecasting using fuzzy multiple objective linear programming.
A deterministic approach to small data set partitioning for neural networks.
Forecasting the 2008 U.S. presidential election using options data.
Recognition of geometric and frequency patterns for improving setup management in electronic assembly operations.
Using digital media to monitor and forecast a firm's public image.
Evaluating survival likelihoods in palliative patients using multiple criteria of survival rates and quality of life.
Advances in business and management forecasting.
Advances in business and management forecasting.
Copyright page.
