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Full Description
Take control of your personal brand and become a person of influence today.
Everyone has a personal brand. You have a personal brand with the people you work with, the people you love, the people who serve you your morning coffee and the people who you greet on your morning commute. Every single interaction we have builds a picture of who we are as a person - a personal brand. But what that personal brand looks like depends on whether or not you're willing to take control of your own narrative, or allow other people to write it for you.
Written by Amelia Sordell, founder of one of the world's leading personal branding agencies, The Personal Branding Playbook: Turn your personality into your competitive advantage reveals the strategy and tactics Amelia used to build a reach of over 100 million people and a 100% inbound model. This tactical guidebook will first show you how to take control of your personal brand and build an entirely authentic reputation that drive real results. It's strategic take on leveraging your personality to win great clients, attract awesome opportunities and accelerate your personal and professional growth.
The Personal Branding Playbook draws on Amelia's real life experience to show how you to:
Craft your story.
Design your personal brand strategy.
Share your story with the world online.
Build a community of loyal fans, not followers.
Drive inbound leads, opportunities and introductions.
Position you as the option, not just an option in your market.
Engaging, practical and refreshingly honest, The Personal Branding Playbook: Turn your personality into your competitive advantage is packed with real failures, successes, lessons and strategies from the author, Amelia Sordell's life. This book is the ultimate guide to helping CEOs to freelancers and students leverage their unique personality to gain advantage, and become a person of influence.
Contents
Acknowledgements xvii
Introduction xxi
1 Reputation at scale 1
2 Defining your why 19
3 What is a good brand strategy? 35
4 Challenge the norm 51
5 Finding friends not followers 69
6 What are you known for? 81
7 Content 97
8 Creating your visual brand 117
9 Building a community, not a following 127
10 Building systems 149
11 Building brand equity 169
12 The future of branding is personal 181
Conclusion: just f**king post it! 185
About the author 187
Notes 189
Index 191
