- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Electronic Inspection Copy available for instructors hereThis new edition of Doing Business in Europe covers all of the key topics covered on European Business courses at both undergraduate and postgraduate level, making it a must-have for students and practitioners alike. Written in a clear and accessible way, this new textbook has been fully revised and updated to take into account recent developments in Europe, changing European Union policies and the resulting business implications. This new edition draws a stronger link between the European business environment and the real business implications facing companies operating in Europe. This easy-to-follow text addresses the challenges and opportunities facing those doing business in Europe, while setting these in a global context. New to this edition:- Expanded coverage of lobbying, SMEs and globalization- New real-life case studies using a wide range of examples from across Europe- Extensive pedagogical features including a glossary, revised discussion questions and more mini case studiesAn accompanying comprehensive companion website www.sagepub.co.uk/suder2e provides you with full-text journal articles, an Instructor's Manual, PowerPoint slides and a country-by-country study. The website also provides additional case studies, video material, and a multiple choice testbank for lecturers.
Contents
IntroductionLandmarks of European Integration, or How History and Politics Shape the Business EnvironmentEnlargement and the Theories of IntegrationInstitutional Players: How the Rules and Agendas of the European Business Environment are SetPART TWO: BUSINESS EUROPEANIZATIONThe Europeanization of a Business EnvironmentThe Europeanization of Business ManagementEuropean Economics, Finance and Funding Marketing in EuropeLobbying the Playing FieldCompeting InternationallyPART FOUR: CORPORATE CASE STUDIESAirbus: A Catalyst of European IntegrationInvestment Consulting in Eastern Europe with ExcedeaThe Expansion into Europe of Multi-Latinas: A New Breed of Competitors The European Market for Schunk: An Audit of EuropeanizationEuropean Chief Executives in the Merger Maze: Coping with Multiple RealitiesThe Europeanization of Marimekko: International Growth and Single Market EffectsManaging Change at UnileverAltran: Launching a Corporate Representation Office in BrusselsHaier: A Global Chinese Corporation Feels at Home in Germany
