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基本説明
This collection is arranged so as to emphasise the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing. Volume 1: Innovating New Products and Services: The Dimensions of Innovations. Volume 2: Orienting the Firm for Promoting Innovations: The Dimensions of Innovations. Volume 3: Organizing to Innovate: Adapting the Firm to Innovate. Volume 4: Launching New Products and Services: Marketing Innovations Effectively.
Full Description
The profitability and even the survival of an organization depends on its capacity to innovate with products and services and market them effectively. The link between innovation and business performance is well established, making the study of innovation and new product and service development of critical importance to the study of business.New product development is also a critical marketing issue, with the satisfaction of customers based on the core products and services of a firm and how they are differentiated from competitors. Equally important are the technological, organizational and strategic strengths of a firm, making the development of new products and services a multidisciplinary endeavour.Edited by one of the world's leading authorities in the area, this collection is arranged so as to emphasise the different perspectives on the development of new products and services, ranging from the characteristics of intervention through the lens of different business functions, to organizational culture, strategy and marketing.Volume One: Innovating New Products and Services: The Dimensions of InnovationsVolume Two: Orienting the Firm for Promoting Innovations: Establishing a Culture of InnovationsVolume Three: Organizing to Innovate: Adapting the Firm to InnovateVolume Four: Launching New Products and Services: Marketing Innovations Effectively
Contents
VOLUME ONEINNOVATIONSPart 1: Technological DimensionsInnovation: Mapping the winds of creative destruction - J. William Abernathy and Kim B. Clark Explaining the Attacker's Advantage: Technological paradigms, organizational dynamics, and the value network - M. Clayton Christensen and Richard S. RosenbloomOn the Definition and Measurement of Technological Discontinuities - Ellinor EhrnbergA Structural Approach to Assessing Innovation: Construct development of innovation locus, type, and characteristics - Hubert Gatignon, Michael L. Tushman, Wendy Smith and Philip AndersonDegrees of Product Innovation - Donald F. HeanyUnderinvestment and Incompetence as Responses to Radical Innovation: Evidence from the photolithographic alignment equipment industry - Rebecca HendersonArchitectural Innovation: The reconfiguration of existing product technologies and the failure of established firms - Rebecca M. Henderson and Kim B. ClarkToward a General Modular Systems Theory and its Application to Interfirm Product Modularity - Melissa A. SchillingUnraveling the Process of Creative Destruction: Complementary assets and incumbent survival in the typesetter industry - Mary TripsasDominant Designs, Technology Cycles, and Organizational Outcomes - Michael L Tushman and Johann P. MurmannTechnological Discontinuities and Organizational Environments - Michael Tushman and Philip AndersonPart 2: Market-Based DimensionsAttributes of Innovations as Factors in Diffusion - Frederick C. Fliegel and Joseph E. KivlinInnovativeness, Novelty Seeking, and Consumer Creativity - Elizabeth C. HirschmanPurchase Intentions and the Dimensions of Innovation: An exploratory model - Susan L. Holak and Donald R. LehmannExploring the Consumer Decision Process in the Adoption of Solar Energy Systems - Duncan G. Labay and Thomas C. KinnearPerceived Innovation Attributes as Predictors of Innovativeness - Lyman E. OstlundNew Product Adoption and Diffusion - Everett M. RogersVOLUME TWO: ORIENTING THE FIRM FOR PROMOTING INNOVATIONS: ESTABLISHING A Part 1: Strategic and Market OrientationCorporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A quadrad analysis - Rohit Deshpande, John U. Farley, and Frederick E. J. WebsterStrategic Orientation of the Firm and New Product Performance - Hubert Gatignon and Jean-Marc XuerebCreating a Market Orientation: A longitudinal, multifirm, grounded analysis of cultural transformation - Gary F. Gebhardt, Gregory S. Carpenter and John F. SherryMarket Orientation: Antecedents and consequences - Bernard J. Jaworski and Ajay K. KohliMARKOR: A measure of market orientation - Ajay K. Kohli, Bernard J. Jaworski, and Ajith KumarThe Effect of a Market Orientation on Business Profitability - John C. Narver and Stanley F. SlaterDoes Competitive Environment Moderate the Market Orientation-Performance Relationship? - Stanley F. Slater and John C. NarverPart 2: Role of ManagementThe Influence of Top Management Team Functional Diversity on Strategic Orientations: The moderating role of environmental turbulence and Inter functional coordination - Seigyoung Auh and Bulent MengucConflict, Leadership, and Market Orientation - Bulent Menguc and Seigyoung AuhUnderstanding the Marketing Department's Influence within the Firm - Peter C. Verhoef and Peter S. H. LeeflangManaging the Future: CEO attention and innovation outcomes - Manijt S. Yadav, Jaideep C. Prabhu, and Rajesh K. ChandyPart 3: Managing CapabilitiesAbsorptive Capacity: A new perspective on learning and innovation - Wesley M. Cohen and Daniel A. LevinthalSuccess in High-Technology Markets: Is marketing capability critical? - Shantanu Dutta, Om Narasimhan, and Surendra RajivOrganizational Market Information Processes: Cultural antecedents and new product outcomes - Christine MoormanThe Contingency Value of Complementary Capabilities in Product Development - Christine Moorman and Rebecca J. SlotegraafPart 1: Fostering Creativity in the FirmPast Success and Creativity Over Time: A study of inventors in the hard disk drive industry - Pino G. Audia and Jack A. GoncaloThe Use of Visual Mental Imagery in New Product Design - Darren W. Dahl, Amitava Chattopadhyay and Gerald J. GornThe Influence and Value of Analogical Thinking during New Product Ideation - Darren W. Dahl and Page MoreauToward Identifying the Inventive Templates of New Products: A channelled ideation approach - Jacob Goldenberg, David Mazursky and Sorin SolomonThe Impact of Organizational Memory on New Product Performance and Creativity - Christine Moorman and Anne S. MinerPart 2: Getting the Customer InvolvedThe Voice of the Customer - Abbie Griffin and John R. HauserPerformance Assessment of the Lead User Idea-Generation Process for New Product Development - Gary L. Lilien, Pamela D. Morrison, Kathleen Searls, Mary Sonnack and Eric Von HippelCustomers as Innovators: A New Way to Create Value - Stefan Thomke and Eric von HippelLead Users: A source of novel product concepts - Eric von HippelPart 3: New Product TeamsThe Comparative Advantage of X-Teams - Deborah Ancona, Henrik Bresman and Katrin KaeuferPatterns of Communication among Marketing, Engineering and Manufacturing: A comparison between two new product teams - Abbie Griffin and John R. HauserCross-Functional Project Groups in Research and New Product Development: Diversity, communications, job stress, and outcomes - Robert T. KellerThe Effects of R&D Team Co-Location on Communication Patterns Among R&D, Marketing, and Manufacturing - Den B. Van and Rudy K. MoenaertInterfunctional Conflict, Conflict Resolution Styles, and New Product Success: A four-culture comparison - Jinhong Xie, X. M. Song, and Anne StringfellowPart 4: When to Forge Alliances?Asymmetric New Product Development Alliances: Win-win or win-lose partnerships? - Kartik Kalaignanam, Venkatesh Shankar and Rajan VaradarajanOrganizational Trust and Interfirm Cooperation: An examination of horizontal versus vertical alliances - Aric RindfleischTechnology Development Mode: A transaction cost conceptualization - Thomas S. Robertson and Hubert GatignonVOLUME FOUR: LAUNCHING NEW PRODUCTS AND SERVICES: MARKETING INNOVATIONS EFFECTIVELYPart 1: Branding and Brand Extension Consumer Evaluations of Brand Extensions - David A. Aaker and Kevin L. KellerThe Effects of Sequential Introduction of Brand Extensions - Kevin L. Keller and David A. AakerStock Market Reactions to Brand Extension Announcements: The effects of brand attitude - Vicki Lane and Robert JacobsonPart 2: Looking Ahead to New Product Acceptance and DiffusionSociometric Location and Innovativeness: Reformulation and extension of the diffusion model - Marshall H. BeckerSocial Contagion and Innovation: Cohesion versus structural equivalence - Ronald S. BurtAn Empirical Comparison of New Product Trial Forecasting Models - Bruce G. S. Hardie, Peter S. Fader, and Michael WisniewskiA Meta-Analysis of Applications of Diffusion Models - Fareena Sultan, John U. Farley and Donald R. LehmannMedical Innovation Revisited: Social contagion versus marketing effort - Van den Bulte and Gary L. LilienPart 3: Anticipating Competitors' ReactionsCompetitive Reactions to Market Entry: Explaining Interfirm Differences - Hubert Gatignon, Erin Anderson and Kristiaan HelsenRetaliatory Behavior to New Product Entry - Sabine Kuester, Christian Homburg and Thomas S. RobertsonProactive and Reactive Product Line Strategies: Asymmetries between market leaders and followers - Venkatesh ShankarPart 4: Marketing Pre-Launch: Announcing the InnovationNew Production Preannouncing Behavior: A market signaling study - Jehoshua Eliashberg and Thomas S. RobertsonModeling the Impact of Product Preannouncements in the Context of Indirect Network Externalities - Emmanuelle Nagard-Assayag and Delphine ManceauNew Product Preannouncements and Shareholder Value: Don't make promises you can't keep - Alina Sorescu, Venkatesh Shankar and Tarun Kushwaha
