Full Description
This issue of Library Technology Reports (vol. 58, no. 1), "Library Engagement Platforms," introduces library engagement platforms, explains what types of interactions take place while using them, and illustrates why libraries need to utilize them to connect with their customers. These interactions take place using a variety of communication channels, including e-mail, text messages, and mobile phone notifications. The end goal of a library engagement platform isn't the messaging; it's engaging with that customer and moving them to respond and interact, or engage, with the library.
Contents
Chapter 1—What Is a Library Engagement Platform?
Introduction
Library Engagement Platforms
Definitions
Platform
What's Next?
Notes
Chapter 2—Companies and Products
BiblioCommons
Communico
Counting Opinions
Demco Software
LibraryAware
Gale
Innovative Interfaces
Koios
Library Market
myLIBRO
Capira
OCLC Wise
OrangeBoy
Patron Point
PolicyMap
SirsiDynix
Solus
Springshare
TLC
Notes
Chapter 3 Types of Interactions
E-mail Interactions
Customer Relationship Management (CRM)
Registering and Reserving
On Your Phone
Gathering Data
Ads
Notes
Chapter 4 Custom Options
LibraryAware
Koios
Library Market
OrangeBoy
Notes
Chapter 5 Library Engagement Platforms' End Goal
Creating Touchpoints
E-mails and Our Library Catalogs
E-newsletters
Data-Based Collection Shaping
Signing Up
Pickup and Delivery Services
Home Delivery Service
Mobile Apps
Custom Marketing Help
Ad Space
One More Thing
Notes
