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Full Description
Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock À la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series Alfred Hitchcock Presents (1955-1962) and the The Alfred Hitchcock Hour (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food-such as a frozen leg of lamb-to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own.
Contents
Acknowledgments vii
Introduction. A Body for All Seasons 1
1. Feeding the Legend 13
Interlude 1. Tasty Bodies 63
2. Smaller Screen, Bigger Brand: Hosting "Hitchcock" 69
Interlude 2. Double Hosting 109
3. Hitchcockian Reflections: Traces, Proxies, Doubles, and Corpses 117
Conclusion. Violent Endings with a Twist 183
Appendix. Director Credits for Alfred Hitchcock Presents and The Alfred Hitchcock Hour 215
Notes 219
Selected Bibliography 245
Index 253
