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Full Description
Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include:
A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles.
New features to aid understanding of the application of theory, and spur critical thinking and decision making.
New international case studies with reflective questions throughout the book from both SME's and large-scale businesses.
Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning.
Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.
Contents
Part 1: Introduction to Strategy. 1 Introduction to Strategic Management. 2 Strategic Management in Hospitality and Tourism. 3 Business Ethics and Social Responsibility. Part 2: Strategy Context. 4 The Hospitality and Tourism Industry Context. 5 The Organisational Context. 6 Financial Analysis of a Hospitality and Tourism Organization. Part 3: Strategy Content. 7 Business-Level Strategies. 8 Corporate-Level Strategies. 9 Network-level Strategies. Part 4: The Strategy Process. 10 Strategy Formation: Strategy Formulation and Implementation. 11 Strategy Implementation and Change. 12 Leadership in Hospitality and Tourism. Part 5: Synthesis. 13 Conclusions: Relating Content, Context, and Process. Part 6: Case Studies. Case Study 1: Ocean Park Hong Kong. Case Study 2: SeaWorld Parks and Entertainment: From Social Crisis to Reimagined Success. Case Study 3: Din Tai Fung Restaurant Chain's Recipe for Success: Challenges and Opportunities Ahead. Case Study 4: Six Flags: A Familiar Brand Takes on a New Generation. Case Study 5: Marriott Acquiring Starwood: Challenges and Opportunities Ahead. Case Study 6: Mr. Harris Rosen's Views on Entrepreneurship, Leadership and Corporate Social Responsibility: Insights and Implications for Hospitality and Tourism Education. Case Study 6 Supplement: Mr. Harris Rosen's Recognitions and Philanthropic Activities from 2009-2019. Case Study 7: What You Can Learn from Service that Makes You Smile
