マルチモダリティとアイデンティティ Multimodality and Identity

van Leeuwen, Theo

Routledge（2021/07発売）

• 製本 Hardcover:ハードカバー版／ページ数 180 p.
• 言語 ENG
• 商品コード 9780815349044
• DDC分類 302.2

Full Description

This book brings together the work of leading theorist, Theo van Leeuwen, on typography, colour, texture, sound and movement, and shows how they are used to communicate identity, both corporate and individual. The book provides a detailed approach to analysing the key elements of multimodal style, and shows how these can be applied to a wide range of domains, including typography, product design, architecture, and animation films.

Combining sociological insights into contemporary forms of identity with multimodal approaches to analysing how these identities are expressed, the text is richly illustrated with examples from fashion, the built environment, logos, modern art and more. With sample analyses, this user-friendly text provides clear methods for analysis and creative strategies for the practice of multimodal communication.

Providing an invaluable toolkit to analysing the key elements of multimodal design and the way they work together, this book is essential reading for students, teachers and researchers in the field of multimodal communication, whether in communication studies, linguistics, design studies, media studies or the arts.

Contents

List of figures

Acknowledgements

Introduction

Chapter 1 The social semiotics of identity

Chapter 2 Functionality and identity

Chapter 3 Analysing style

Chapter 4 Shape

Chapter 5 Colour

Chapter 6 Texture

Chapter 7 Movement

Chapter 8 A social semiotic theory of synaesthesia

References

Index