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Full Description
A guide that takes you through the many opportunities and challenges you're likely to face in a real estate career, so you know what to expect and how best to succeed.
Your Successful Real Estate Career has long been the bible for countless aspiring real estate professionals. This updated and expanded fifth edition offers all-new research and up-to-the-minute information and guidance on the constantly shifting marketplace.
Along with practical tools and enlightening real-world examples, you will find detailed, down-to-earth advice on topics including:
getting a real estate license
choosing an office
winning clients
avoiding typical career mistakes
dealing with difficult clients
selling to culturally diverse markets
using the latest technology to improve efficiency and make more sales
making long-term career decisions
Easy to understand, comprehensive, and candid, Your Successful Real Estate Career is the most valuable guide on the market to this rewarding and profitable profession.
Contents
"Preface
Acknowledgments
1. Is Real Estate for You?
It's a Great Life ... If It's the Life For Which You're Suited
2. Getting Your License
Fun or Folly: Your Choice
3. Choosing a Company
For Better or Worse, for Richer or Poorer ...
4. Getting Started on the Job
Getting Organized and Beating the Drums
5. In the Beginning There Was . . . Agency
The Real Estate Profession's Identity Crises
6. Real Estate and the Technology Revolution
7. Listing Residential Property
Finding the Sellers and Moving the Merchandise
8.. Selling Residential Property
Finding the Buyers, Listening to Them, and Satisfying Their Needs
9. Listing and Selling Specialized Properties
Custom-Built Homes, Investment Properties, Rural Properties, and More
10. Avoiding Problems
Things to Watch Out For From Day One
11. Dealing With Difficult people and Difficult Situations
Challenges - Not Problems (Right)
12. Client Follow-Up and Referrals
Your Insurance Policy Against Lonely Days, Sleepless Nights, and a Penniless Old Age
13. Surviving
Strategies for Staying Solvent and Staying Sane
14. Where To From Here?
Long-Term Options for Your Career
15. The Roads Less Traveled
Other Real Estate Career Possibilities
16. Special Messages for Special People
From Fast Trackers to Retirees
17. Change Happens
The Real Estate Profession's Brave New World
18. A Final Encouraging Word
How to Succeed in Real Estate by Really Trying
Appendix A
Survey Results
Appendix B
Real Estate Commissions
Appendix C
Real Estate Resources
Appendix D
Real Estate Pre Test
Appendix E
Stefan Swanepoel Real Estate Trends Report
Appendix F
Targeting Hispanics of Mexican Heritage to Expand Your Business"
