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Full Description
With stories and advice from a fleet of trusted experts, this book is for anyone wishing to get their business off the ground and become the next wildly successful entrepreneur everyone is reading about.
For decades, makers, doers, and dreamers have turned to Inc. for help in getting their businesses off the ground. The insanely successful entrepreneurs behind organizations like Skullcandy, Spanx, Elon Musk, and Airbnb learned lessons at every stage, experienced unexpected setbacks, and in the end triumphed wildly. All along, Inc. was there capturing it all so that others could experience even greater successes than these titans of business.
From brainstorming to crowdfunding to building partnerships, the book walks new and aspiring founders through seven crucial stages, including:
Establishing a brilliant business idea
Selecting the best structure and strategy for your startup
Getting the word out and building clientele
Preparing to go global
Learn how Elon Musk stays wildly productive. Discover how Sarah Blakely got the inspiration for Spanx. Read the stories of how a hashtag accelerated Airbnb's success and how Warby Parker shook up the eyewear industry with its innovative, socially conscious business model. Start a Successful Business gathers these important lessons into a single path-charting guide.
Contents
ACKNOWLEDGMENTS VII
INTRODUCTION IX
CHAPTER 1: COME UP WITH A BRILLIANT BUSINESS IDEA 1
CHAPTER 2: SELECT THE BEST STRATEGY AND STRUCTURE FOR YOUR STARTUP 43
CHAPTER 3: FIGURE OUT FUNDING 77
CHAPTER 4: GET THE WORD OUT--AND GET CUSTOMERS 107
CHAPTER 5: DIG DEEP TO DISCOVER CUSTOMERS' WANTS AND NEEDS 141
CHAPTER 6: BECOME AN EXCEPTIONAL LEADER 171
CHAPTER 7: PREPARE TO GO GLOBAL 211
CONCLUSION 237
INDEX 239
