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Full Description
When nearly every business has a blog, it's tough to make yours stand out. But did you know there's a much better tool for spreading influence and generating revenue--one with far less competition? Podcasting offers rich opportunities, especially if you get in early and do it right. Author and CEO Stephen Woessner wants to share with you the secrets he learned in podcasting while building a $2 million venture from scratch.Profitable Podcasting lays out the precise formula Woessner has learned from experience to be necessary for creating, launching, marketing, and monetizing podcasts in any industry. Packed with priceless production help, software recommendations, web and social strategies, schedules, checklists, and examples, this indispensable guide explains exactly how to:* Choose the ideal format for the type of show you are producing* Get the best guests* Create intriguing interview questions* Record and edit like a pro* Maximize buzz for the launch* Secure generous sponsorship* Achieve top rankings fast* And more!Don't let the tech side of this incredible marketing and sales outlet scare you away from the lucrative awards that await you once you conquer the short learning curve. With this all-inclusive guide navigating you through every step, you will reach the payoff quickly and painlessly.
Contents
CONTENTS Acknowledgments vii Foreword by Don Yaeger ix Introduction: How a Podcast Can Be Your Trojan Horse of Selling 1 Chapter 1: Overcome Your Biggest Obstacles to Success 13 Chapter 2: Take Your Vitals 23 Chapter 3: System Overview--Your Recipe for Success 35 Chapter 4: Grow Your Revenue 43 Chapter 5: Expand Your Platform 53 Chapter 6: Build Your Nation of True Fans 61 Chapter 7: Your Avatar, Dream 50, and My $2 Million Mistake 69 Chapter 8: Stage 1: Strategic Planning and Production Kickoff 77 Chapter 9: Stage 2: Guest Experience and Website Groundwork 89 Chapter 10: Stage 3: Audio Intros, Outros, and Design 111 Chapter 11: Stage 4: Social Media, Recording Software, and First Round of Guest Interviews 127 Chapter 12: Stage 5: Final Website Content and Show Notes 143 Chapter 13: Stage 6: Equipment, Software, and Editing Your Interviews 155 Chapter 14: Stage 7: Launch Strategy: How to Reach the Top of iTunes 167 Chapter 15: How to Be an Excellent Host 175 Chapter 16: How to Attract Sponsorships 181 Chapter 17: Getting It All Done: Recruit Rock Star Unpaid Interns 191 Epilogue: Don't Quit--Win the Oscar Instead 201 Appendix: Success Stories from Business Owners 209 Notes 247 Index 249NER(01): WOW
