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Full Description
The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information—without being drowned by it.
Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge.
The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information—all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity—and Data Crush will help you make sense of it all.
Contents
CONTENTS
Foreword vii
Introduction 1
Part One: What's Driving the Data Crush? 7
1 Mobility: Smartphones, Tablets, and the
"Internet of Things" 9
2 Virtual Living: The Rise and Growing
Dominance of Social Media 23
3 Digital Commerce: Infinite Options for
Buying Goods and Services Online 35
4 Online Entertainment: Millions of Channels,
Billions of Actors 48
5 Cloud Computing: The Death of Dedicated
Infrastructure 58
6 "Big Data": Learning from the Flood 68
Part Two: The Impact on Business 77
7 Contextification: Responding to
the Market of One 79
8 Socialfication: The Intimacy Imperative 98
9 Quantafication: The Building
Blocks of Business 113
10 Appification: Instant Customer
Gratification 128
11 Cloudification: Everything as a Service 142
12 Thingification: Objects as Participants 157
Pa rt Three: How Successful Businesses
Will Respond 171
13 Polarize: Know Thyself 173
14 Accelerate: Your Only Business
Imperative 185
15 Data Enable: Leveraging Your Most
Valuable Asset 196
16 Quantification: Big Data, Bigger Results 206
17 Gamify: Getting What You Pay for 215
18 Crowdsource: Putting Your
Audience to Work 224
Summary: A Few Days in Life, Circa 2020 235
Notes 269
Index 273
