Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities

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Data Crush : How the Information Tidal Wave Is Driving New Business Opportunities

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  • 製本 Hardcover:ハードカバー版/ページ数 280 p.
  • 言語 ENG,ENG
  • 商品コード 9780814433744
  • DDC分類 658.4038

Full Description


The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information-without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information-all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity-and Data Crush will help you make sense of it all.

Table of Contents

Foreword                                           vii
Introduction 1 (6)
Part One What's Driving the Data Crush? 7 (70)
1 Mobility: Smartphones, Tablets, and the 9 (14)
"Internet of Things"
2 Virtual Living: The Rise and Growing 23 (12)
Dominance of Social Media
3 Digital Commerce: Infinite Options for 35 (13)
Buying Goods and Services Online
4 Online Entertainment: Millions of 48 (10)
Channels, Billions of Actors
5 Cloud Computing: The Death of Dedicated 58 (10)
Infrastructure
6 "Big Data": Learning from the Flood 68 (9)
Part Two The Impact on Business 77 (94)
7 Contextification: Responding to the 79 (19)
Market of One
8 Socialfication: The Intimacy Imperative 98 (15)
9 Quantafication: The Building Blocks of 113(15)
Business
10 Appification: Instant Customer 128(14)
Gratification
11 Cloudification: Everything as a Service 142(15)
12 Thingification: Objects as Participants 157(14)
Part Three How Successful Businesses Will 171(64)
Respond
13 Polarize: Know Thyself 173(12)
14 Accelerate: Your Only Business Imperative 185(11)
15 Data Enable: Leveraging Your Most 196(10)
Valuable Asset
16 Quantification: Big Data, Bigger Results 206(9)
17 Gamify: Getting What You Pay for 215(9)
18 Crowdsource: Putting Your Audience to 224(11)
Work
Summary: A Few Days in Life, Circa 2020 235(34)
Notes 269(4)
Index 273