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Full Description
Few thinkers have had a greater impact on business than Peter Drucker, the inventor of modern management, whose legacy continues to influence leaders around the globe. His keen observations about organizations took the form of deceptively simple truths and astute predictions. Concepts such as decentralization, outsourcing, the rise of the knowledge worker, the role of employees as assets, and a focus on the customer—it was Drucker who first expressed them, sometimes decades before they be came accepted wisdom.
Although renowned as a thinker and idea generator, the "what" in his teachings was far more prevalent than the "how." Now, The Practical Drucker mines his vast body of work to pinpoint 40 applicable truths for solving real-world problems. Readers will find surprising insights and clear guidance on how to:
• Engage employees and achieve outstanding performance
• Remedy destructive office politics
• Approach innovation
• Ensure follow-through on good ideas by establishing controls
• Handle a crisis
• Become better decision makers by questioning assumptions
• Determine which leadership style to use in which situation
• Do more with less
• Steer clear of the biggest traps that leaders fall into
• Avoid the five deadly marketing sins
• And much more
In succinct, satisfying chapters, the book distills the practical wisdom from Drucker's myriad books, essays, articles and his decades of teaching and consulting into a set of fresh, vital lessons that will resonate today and for years to come.
Contents
CONTENTS
Foreword
Introduction
Part One | People
1 General Business Ethics
2 Drucker on Engagement
3 Drucker's Favorite Leadership Book
4 The Seven Deadly Sins of Leadership
5 Three Principles for Developing Yourself
6 Move Your Company Ahead by Encouraging Your People
7 The Most Important Leadership Decision
8 Drucker and Heroic Leadership
9 What Everyone Knows Is Usually Wrong
10 Power Comes from Integrity
11 People Have No Limits
Part Two | Management
12 Fear of Job Loss Is Incompatible with Good Management
13 You Can Accomplish More with Less
14 What to Do About Office Politics
15 Above All, Do No Harm
16 How to Avoid Failure
17 Quality Is Not What You May Think
18 Implementation Requires Controls
19 Do the Right Thing at the Right Time
20 How to Be a Managerial Fortune-Teller
21 What Are You Going to Do About It?
Part Three | Marketing and Innovation
22 Can Marketing and Selling Be Adversarial?
23 The Five Great Marketing Sins
24 You Can't Get the Right Strategy from a Formula
25 Drucker's Four Approaches to Entrepreneurial Marketing
26 If You Conduct Marketing Research, Conduct It Right
27 Be Careful in Using a Bribe
28 There Are No Irrational Customers, Only Irrational Marketers
29 Where the Best Innovations Come From
30 Drucker's Theory of Abandonment
31 The Mysteries of Supply-Side Innovation
Part Four | Organizaton
32 The Purpose of Your Business Is Not to Make a Profit
33 Social Responsibility Is a Win-Win
34 There Are Only Two Organizational Functions
35 Ignorance Is Good
36 What to Do When an Organization Faces a Crisis
37 The Ultimate Requirement for Running a Good Organization
38 Is Leadership a "Marketing Job"?
39 You Must Know Your Strengths
40 Drucker's Most Valuable Lesson
Endnotes
Index
