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Full Description
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever.
A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion:
● Customers now have the power--just watch what happens as more realize it!
● With increased transparency, businesses must be more ethical--no more pretending
● Command-and-control leadership is now so inefficient, it is a liability
● Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces
● Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain
● Relationship and community-building is how customers and brand ambassadors are won--and retained
● Engagement--with partners, employees, and customers--is not a luxury; it is a requirement.
Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
Contents
CONTENTS
Foreword by Peter Aceto, CEO, Tangerine • xii
Introduction • xv
SECTION I
CHAPTER 1 | Welcome to the Social Age 1
CHAPTER 2 | The Customer Holds All the Cards 10
CHAPTER 3 | The Social Employee: Good, Bad, and Way Past Ugly 22
CHAPTER 4 | The Evolution of Social Recruiting 36
CHAPTER 5 | The Engagement Era 50
CHAPTER 6 | It Takes a Community 64
SECTION II
CHAPTER 7 | The Death of Large 78
CHAPTER 8 | Flat: The New Black? 91
CHAPTER 9 | The OPEN Challenge (Ordinary People, Extraordinary Network) 110
SECTION III
CHAPTER 10 | The Social Leader: A Blue Unicorn? 124
CHAPTER 11 | Building a World-Class Team for the Social Age 147
CHAPTER 12 | In the Social Age, Customer Experience Comes First 163
CHAPTER 13 | And Stop Calling Me "Social Media Marketing!" 181
SECTION IV
CHAPTER 14 | Investing in Social: Is What You See Real? 202
CHAPTER 15 | The Future of Business in a World Gone Social 216
References • 227
Index • 233
