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If the name Randal Pinkett sounds familiar, it may be because Pinkett was the first African-American winner on The Apprentice. When he won, this black man also became the only contestant to be asked to share his victory with a white woman. The request (and Pinkett's subsequent refusal) set off a firestorm of controversy that inevitably focused on the issue of race in the American workplace and in society.For generations, African-Americans have been told that to succeed, they need to work twice as hard as everyone else. But as millions of black Americans were reminded by Pinkett's experience, sometimes hard work is not enough.Black Faces in White Places is about "the game" that is, the competitive world in which we all live and work. The book of fers 10 revolutionary strategies for playing, mastering, and chang ing the game for the current generation, while under taking a whole sale redefinition of the rules for those who will follow. It is not only about shattering the old "glass ceiling," but also about examining the four dimensions of the contemporary black exper ience: identity, society, meritocracy, and opportunity. Ultimately, it is about changing the very concept of success itself.Based on the authors' considerable experiences in business, in the public eye, and in the minority, the book shows how African-American professionals can (and must) think and act both Entrepreneurially and "Intrapreneurially," combine their collective strengths with the wisdom of others, and plant the seeds of a positive and lasting legacy.
Contents
C O N T E N T S
Foreword. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . XV
Acknowledgments. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . XIX
Introduction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
PART I: LEARNING THE GAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Strategy 1: Establish a Strong Identity and Purpose . . . . . . . . . . . . . . . . . . . . . 28
Strategy 2: Obtain Broad Exposure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48
Strategy 3: Demonstrate Excellence . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 58
PART II: PLAYING THE GAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87
Strategy 4: Build Diverse and Solid Relationships . . . . . . . . . . . . . . . . . . . . . . . 92
Strategy 5: Seek the Wisdom of Others . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110
Strategy 6: Find Strength in Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126
PART III: MASTERING THE GAME. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 157
Strategy 7: Think and Act Intrapreneurially . . . . . . . . . . . . . . . . . . . . . . . . . . . 165
Strategy 8: Think and Act Entrepreneurially . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
PART IV: REDEFINING THE GAME . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 213
Strategy 9: Synergize and Reach Scale . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 219
Strategy 10: Give Back Generously . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 233
Strategy 10 to Strategy 1: Identity and Purpose Revisited . . . . . . . . . . . . . . . . 249
Epilogue: Is Success the Standard or Is Greatness the Goal? . . . . . . . . . . . . . 253
Notes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 259
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 261
About the Authors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 267
