Full Description
Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case studies that highlight key moments in this transformation, Jennifer Holt explores the politics of deregulation, the reinterpretation of antitrust law, and lasting modifications in the media landscape.
Holt skillfully expands the conventional models and boundaries of media history. A fundamental part of her argument is that these media industries have been intertwined for decades and, as such, cannot be considered separately. Instead, film, cable and broadcast must be understood in relation to one another, as critical components of a common history. Empires of Entertainment is a unique account of deregulation and its impact on political economy, industrial strategies, and media culture at the end of the twentieth century.
Contents
Acknowledgments
Introduction: The Foundation of Empires
1. 1980-1983: Film versus Cable
2. 1983-1985: Broadcast and the Blueprints of Empires
3. 1984-1986: Outsiders Moving in--Murdoch and Turner
4. 1986-1988: Golden Era Redux
5. 1989-1992: Big Media without Frontiers
6. 1993-1995: The Last Mile
Conclusion: 1996 and Beyond--The Political Economy of Transformation
Notes
Bibliography
Index
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