選挙キャンペーンのオンライン化 Politicking Online : The Transformation of Election Campaign Communications

Panagopoulos, Costas (EDT)

Rutgers University Press（2009/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 312 p.
• 言語 ENG
• 商品コード 9780813544885
• DDC分類 324.7302854678

Full Description

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters.While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

Contents

Preface and Acknowledgments
Technology and the Modern Political Campaign

Part I: Candidate Websites
The Technological Development of Candidate Websites
Closing Gaps, Moving Hurdles
Trickle-Down Technology?
Do Campaign Websites Really Matter in Electoral Civic Engagement?

Part II: Technology and Voter Mobilization
Clicking for Cash
The Impact of Email Campaigns on Voter Mobilization
Mobilizing the Mobiles
Online Political Advertising

Part III: International Perspectives
"Under Construction"
Mobile Democracy

Part IV: The Latest Developments
Bloggers at the Gates
Voters, MySpace, and YouTube
"Friend" the President
The Political Impact of Facebook

Conclusion
Notes on contributors
Index