Duncan Hines : How a Traveling Salesman Became the Most Trusted Name in Food


Duncan Hines : How a Traveling Salesman Became the Most Trusted Name in Food

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  • 製本 Paperback:紙装版/ペーパーバック版/ページ数 325 p.
  • 言語 ENG,ENG
  • 商品コード 9780813144597
  • DDC分類 641

Full Description

Duncan Hines (1880-1959) may be best known for the cake mixes, baked goods, and bread products that bear his name, but most people forget that he was a real person and not just a fictitious figure invented for the brand. America's pioneer restaurant critic, Hines discovered his passion while working as a traveling salesman during the 1920s and 1930s - a time when food standards were poorly enforced and safety was a constant concern. He traveled across America discovering restaurants and offering his recommendations to readers in his best-selling compilation Adventures in Good Eating (1935). The success of this work and of his subsequent publications led Hines to manufacture the extremely popular food products that we still enjoy today. In Duncan Hines, author Louis Hatchett explores the story of the man, from his humble beginnings in Bowling Green, Kentucky, to his lucrative licensing deal with Proctor & Gamble. Following the successful debut of his restaurant guide, Hines published his first cookbook, Adventures in Good Cooking (1939), at the age of 59 and followed it with The Dessert Book (1955). These culinary classics included recipes from many of the establishments he visited on his travels, favorites handed down through his family for generations, and new dishes that contained unusual ingredients for the era. Many of the recipes served as inspiration for mixes that eventually became available under the Duncan Hines brand. This authoritative biography is a comprehensive account of the life and legacy of a savvy businessman, American icon, and an often-overlooked culinary pioneer whose love of good food led to his name becoming a grocery shelf favorite. Hatchett offers insightful commentary into the man behind the cake mix boxes and how he paved the way for many others like him.

Table of Contents

Preface                                            ix
Foreword xiii
Jane Stern
Introduction 1 (3)
Chapter One Bowling Green 4 (14)
Chapter Two Out West 18 (9)
Chapter Three Florence 27 (6)
Chapter Four Chicago 33 (15)
Chapter Five Leave Me Alone or I'll Publish 48 (8)
a Book!
Chapter Six The Dinner Detectives 56 (8)
Chapter Seven Florence Hines's Last Year 64 (19)
Chapter Eight Those Who Make Us Wish for 83 (16)
Hollow Legs
Chapter Nine Back Home Again in Bowling 99 (10)
Chapter Ten Life Changes 109 (13)
Chapter Eleven A Few Pet Peeves 122 (18)
Chapter Twelve The War Years 140 (12)
Chapter Thirteen Clara 152 (12)
Chapter Fourteen Let's Watch Him Eat 164 (15)
Chapter Fifteen Enter Roy Park 179 (19)
Chapter Sixteen The World of Duncan Hines 198 (7)
Chapter Seventeen The Office Life 205 (17)
Chapter Eighteen Passing the Torch 222 (13)
Chapter Nineteen Duncan Hines Goes to Europe 235 (14)
Chapter Twenty We Dedicate This Box... 249 (11)
Chapter Twenty-One Aftermath 260 (7)
Notes 267 (32)
Bibliography 299 (20)
Index 319