基本説明
Drawing on rhetorical theory, design studies, and historical and contemporary examples, this book explores the processes by which conventions evolve and proliferate and shows how conventions serve as the medium that designers use to shape, stabilize, and streamline visual info.
Full Description
In this wide-ranging analysis, the authors demonstrate how visual language in professional communication - text design, data displays, illustrations - is shaped by conventional practices that are invented, codified and modified by users in visual discourse communities.
