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基本説明
Illustrates the application of rhetorical theory and critical perspectives to explain public relations practices.
Full Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition's contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
Contents
Introduction by Robert Heath....Section One: Rhetorical Heritage and Critical Tradition....1. Robert L. Heath: The Rhetorical Tradition: Wrangle in the Market....2. Elizabeth L. Toth: The Case for Pluralistic Studies of Public Relations: Rhetorical, Critical, and Excellence Perspectives ....3. David McKie and : Theoretical Black Holes: A Partial A to Z of Missing Critical Thought in Public Relations ....4. Maureen Taylor: Civil Society as a Rhetorical Public Relations Process....5. Ron Pearson: Perspectives on Public Relations History ....6. Linda Aldoory: Feminist Criticism in Public Relations: How Gender Can Impact Public Relations Texts and Contexts....Section Two: Creating Shared Meaning through Ethical Public Relations Promotion and Publicity....7. Lars Thoger Christensen and Roy Langer. Public Relations and the Strategic Use of Transparency - Consistency, Hypocrisy and Corporate Change. ....8. Josh Boyd: 756*: The Legitimacy of a Baseball Number....9. Jane Stuart Baker, Charles Conrad, Chris Cudahy and Jennifer Willyard: The Devil in Disguise: Voixx, Drug Safety and the FDA....10. Robert L. Heath and Damion Waymer. Activist Public Relations: A Case Study of Frederick Douglass' Fourth of July Address ....11. Damion Waymer and Lan Ni: Connecting Organizations and Their Employee Publics: The Rhetorical Analysis of Employee-Organization Relationships (EOR) ....Section Three: Activism, Issues, Crisis and Risk: Rhetorical Heavy Lifting....12. W. Timothy Coombs: Crisis, Crisis Communication, Reputation, and Rhetoric ....13. Rebecca J. Meisenbach & Sarah Bonewits Feldner: Dialogue, Discourse Ethics, and Disney ....14. Michael J. Palenchar and Kathy R. Fitzpatrick: Secret Persuaders: Ethical and Rhetorical Perspectives on the Use of Public Relations Front Groups....15. Suzanne Boys: Inter-Organizational Crisis Communication:..Exploring Source and Stakeholder Communication in the Roman Catholic Clergy Sex Abuse Case....Section Four: Character, Ethics, and Legitimacy in the Practice of Public Relations....16. Karen Miller Russell: Character, Ethics and Legitimacy in the Practice of Public Relations: John W. Hill and Arthur Page ....17. Josh Boyd and Sarah Hagedorn VanSlette: Send Out a Posse: Outlaw Discourse As Postmodern Rhetoric ....18. Ashli Quesinberry Stokes and Rachel Holloway: Documentary as Activist Medium: The Wal-Mart Movie....19. Øyvind Ihlen: Good Environmental Citizens? The Green Rhetoric of Corporate Social Responsibility..
