- ホーム
- > 洋書
- > 英文書
- > Business / Economics
基本説明
This is the first comprehensive introduction to the concepts, theories, and applications of princing and revenue optimization.
Full Description
This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.
With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revenue optimization invaluable.
Solutions to the end-of-chapter exercises are available to instructors who are using this book in their courses. For access to the solutions manual, please contact marketing@www.sup.org.
Contents
Contents Preface 1 Background and Introduction 2 Introduction to Pricing and Revenue Optimization 3 Basic Price Optimization 4 Price Differentiation 5 Pricing with Constrained Supply 6 Revenue Management 7 Capacity Allocation 8 Network Management 9 Overbooking 10 Markdown Management 11 Customized Pricing 12 PRO and Customer Acceptance Appendix Bibliography Index
