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Full Description
Make Twitter work for you-right now! Twitter! Everyone's talking about it. Its membership grew over 700% in just one year! Now, learn how to make the most of Twitter-in your personal life, your business, everywhere! All a Twitter delivers quick, smart answers to the questions everyone's asking about Twitter: What's it about? What's it good for? Is it worth your time? How do you get started? Where can you find great Twitter feeds to follow? How can you build a worldwide audience for your own Tweets? You name it, Tee Morris answers it-and shows you exactly how to do it, step-by-step, in plain English. No experience? Looking for something new to do with your Tweets? No problem: this is the Twitter book for everyone! Covers all this, and more...* Setting up your Twitter account and getting started in minutes * Creating great Tweets: making the most of the 140 characters Twitter gives you * Using Twitter to make connections, exchange great ideas, and uncover hard-to-find resources * Building a Twitter audience-and using it to build your business * Tweeting to recruit, promote, and coordinate volunteer organizations * Mastering Twitter etiquette and avoiding beginner mistakes * Swapping Tweets on your browser, on your desktop, and on your phone! * Finding tools that make Twitter even more efficient * And much more...informit.com/que allatwitterbook.com
Contents
Introduction ... 1 Welcome to All a Twitter ...1 This Book Is Written by a User ...1 This Book Focuses on Building a Community ...2 This Book Is for Users of All Levels ...2 This Book Follows a Logical Progression with Twitter ...3 This Book Is Written in More Than 140 Characters ...4 What to Expect from Here ...4 Going Beyond the Book ...5 We'll Always Have Twitter...5 Imagine That! Studios ...6 Bird House Rules ...6 1 What Is Twitter (and What It Is Not) ... 7 A Brief History of Social Media ...9 First Forums,Which Begat Blogging ...9 Proceeding with Podcasting ...11 The Rise of Social Networking ...13 What Is Twitter? ...16 Twitter's Role in Social Media ...16 What It Does ...17 What You Should Do to Make It Work ...17 What Twitter Isn't ...19 Twitter Is Not a Chat Application ...19 Twitter Is Not a Blog ...20 Twitter Is Not Like Facebook,MySpace, or Other Social Networks ...22 2 Setting Up Twitter ... 25 Registering on Twitter ...25 Setting Up your Twitter Profile ...29 What's in a Name? (Quite a Bit, Actually!) ...30 The Importance of a Good Avatar ...32 Protecting Updates: The Good and the Bad ...41 Making Twitter Your Own ...42 Changing Your Password ...43 Receiving Tweets on Your Mobile Phone ...43 Staying in the Loop ...44 Giving Your Twitter Home a Redesign ...44 Building the Network ...46 Following Someone at Random on Twitter ...47 Following Someone You Know on Twitter ...47 Following Someone That's Following You on Twitter ...48 3 Talking on Twitter ... 49 Writing a "Tweet" ...49 Editing Your Tweet ...50 Posting Your Tweet ...51 Following Followers ...53 Following @Mentions ...54 Replying to a Tweet ...55 Replying to a Direct Message ...57 Your Twitter Archives ...59 Your Favorites ...59 4 Working Beyond the Website ... 63 Twitterific ...64 Installation and Setup of Twitterific ...64 What I Like About Twitterific ...67 What I Don't Like About Twitterific ...67 DestroyTwitter ...69 Installation and Setup of DestroyTwitter ...70 What I Like About DestroyTwitter ...74 What I Don't Like About DestroyTwitter ...74 Twhirl ...76 Installation and Setup of Twhirl ...77 What I Like About Twhirl ...80 What I Don't Like About Twhirl ...82 TweetDeck ...83 Installation and Initial Setup of TweetDeck ...84 Setting Up Groups in TweetDeck ...85 What I Like About TweetDeck ...88 What I Don't Like About TweetDeck ...90 5 Terrific Twitter Tools ... 93 Mr.Tweet ...93 Starting with Mr.Tweet ...94 Shorten URL Services ...98 Is.gd ...98 SnipURL ...100 Twitter Tools for WordPress ...102 Installing Twitter Tools ...102 Configuring Twitter Tools ...103 TwitPic ...107 Uploading Pictures on TwitPic ...108 Using TwitPic with Twitter Clients ...108 6 Tracking Twitter... 111 Twitter Search ...112 Bit.ly ...115 TweetStats ...116 Twitalyzer ...120 Hashtags ...123 7 Twitter to Go... 127 Twitter for the BlackBerry ...128 Blackbird ...129 Twibble ...130 Tiny Twitter ...132 TwitterBerry ...136 Twitter for the G1 ...140 Twidroid ...141 TwitterRide ...145 8 iPhone, Therefore iTweet ... 149 Tweetie ...151 What I Like About Tweetie ...153 What I Don't Like About Tweetie ...154 Twittelator ...155 What I Like About Twittelator ...160 What I Don't Like About Twittelator ...161 TwitterFon ...163 What I Like About TwitterFon ...165 What I Don't Like About TwitterFon ...166 9 The Trouble with Twitter ... 169 The Double-Edged Sword of Success ...170 The Fail Whale ...170 Lost Tweets ...172 Followers Dropped Without Consent or Knowledge ...173 Twitter Abuse ...174 When Twitter Is Used as an IM ...174 When Things Get Too Personal ...176 Hi...My Name is Tee and I Have a Twitter Addiction ...177 Remedying the Noise in Your Signal ...179 The Outsider's Perspective ...182 10 Getting Personal... 185 Staying in Touch with Friends ...185 Call Me When You Get Home ...186 What Are You Doing This Weekend? ...187 Sharing with the Community ...188 TwitFic ...188 Tweet-by-Tweet Commentary and TwitReviews (No Spoilers Please!) ...191 Trademark Tweets ...194 Solidarity (J.C. Hutchins) ...195 11:11-Make a Wish (Heather Welliver) ...196 News from New Zealand (Philippa Ballantine) ...196 Follow Friday (All of Twitter) ...197 Rick Rolling ...198 Becoming Part of the Community ...199 11 Taking Care of Business ... 201 Identity Crisis ...202 Using Twitter to Market Your Business ...205 Build Your Network ...205 Observe ...208 Engage ...209 Twitter for Nonprofits ...212 Using Twitter to Market Yourself ...217 Using Twitter Tools to Promote Your Blog or Podcast . .217 Using Twitter to Market a Product or Event ...218 Becoming Part of the Community: Revisited ...225 12 ANTI-Social Media: The Dark Side of Twitter ... 227 To Follow, or Not to Follow? ...227 Why Would I Want to Block Someone? ...230 Guaranteed Drops and Blocks ...232 Spammers and Twitterbots ...232 Tweeting in L33t ...232 Automated Direct Messaging ...233 Incomplete Profiles ...234 Few To No Updates ...234 Selling Your Twitter Self ...234 Automated Twittering ...236 A Broad Definition of Participation ...237 Retweeting Isn't Participation ...237 Tweeting Famous Quotes Isn't Participation ...238 Circulating Links (Especially if the Only One You're Circulating Is Your Own) Isn't Participation . .. .239 Concerning Weblebrities, Celebrities, and Gurus ...240 Weblebrities: Life on the A-Listserve ...241 Celebrities: A Peek at the Life of a Hollywood Star ...243 Fast Times at Twitter High: How CNN, Ashton Kutcher, and Oprah Completely Missed the Point ...246 Gurus: Snake Oil Salesmen 2.0 ...248 13 Why I Am on Twitter ... 253 Professional and Personal Connections ...253 A Deeper Appreciation for the Real World ...254 I Believe in Twitter ...256 A Tools for Twitter ... 259 Adding Media to Your Tweets ...260 Adding Organization to Your Tweets ...261 Tracking Your Tweets ...261 Network Maintenance ...262 Simply for the Fun of It ...263 B Twitterspeak ... 265 Twitterspeak That's Just Plain Fun...266 Twitterspeak That's Just Plain Annoying...266 Twitterspeak That I Hope Never to Hear Uttered Again... 267 Index ... 269
