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Full Description
Michael Gurian's trademark use of brain science in gender studies together with real life examples of what is currently happening in business leadership make this an important resource for businesses and organizations. It provides new vision and useful practical applications, helping women and men in the workplace become more effective and fulfilled, and ultimately helping businesses and business leaders realize increased profits. Through examples and case studies from companies like Kodak, Nike, Nintendo, Home Depot, Proctor & Gamble, Avon, and Disney, the book shows readers how ignoring gender diversity actually impedes the true potential of any business.
Contents
Acknowledgments xiii
Introduction: How Gender Intelligence Leads to Balanced, Authentic Leadership xvii
Part One The Theory: Gender Intelligence—The Natural Differences Between Men and Women 1
1 Understanding the Science of Gender 3
Getting to Know the Gender/Brain Spectrum 7
Equal but Different Intelligence 8
Burning Question: Are There Exceptions to the Gender Rules? 15
Empowering Yourself and Your Corporation by Joining the Scientific Process 18
The Lighthouse 22
Summary 24
2 Understanding How the Male and Female Brain Work Differently 25
Three Primary Areas of Brain Difference 26
Burning Question: Do Women Have to Become Men to Get Ahead? 50
Moving Forward 52
Summary 55
3 Understanding How Men and Women Lead Differently 56
Manifestations of Brain Differences in Leadership 57
A Core Leadership Difference: Approaches to Being in Charge 63
Balanced Leadership 68
Leading Differently: The Success Story of Pam Gomez Gil 68
Transforming Your Team 71
A Pause for Breath 72
Moving to Part Two 76
Summary 77
Part Two The Tools: Putting Gender Intelligence to Work Immediately 79
4 GenderTool 1: Improving Your Negotiation Skills with Both Genders 81
About Our Gender Tools 81
The Science of Gender and Negotiation 82
What Executives Have Said About Gender and Negotiation 84
Applying Balanced Leadership to Negotiations 87
5 GenderTool 2: Running a Gender-Balanced Meeting 91
Improving Your Meetings: Using Ten Essential Gender-Balanced Management Skills 95
6 GenderTool 3: Improving Your Communication Skills with Women and Men 100
Focusing on Verbal Communication 101
Burning Question: How Much Do You Have to Change Your Communication Style? 106
Focusing on Nonverbal Communication 107
Communication Differences in Sales 109
7 GenderTool 4: Improving Your Conflict Resolution Skills with Men and Women 113
Focusing on Conflict 113
Part Three The Applications: Ensuring Gender-Balanced Leadership in the Long Term 123
8 Helping Women: Retaining, Motivating, and Working with Female Talent 125
Success Stories: How Gender-Balanced Leadership Improves the Bottom Line 127
What Women Want? No, What Women Need! 132
Confronting Obstacles to Meeting Women's Needs 136
The Quiet Evolution 149
Summary 152
9 Helping Men: Recognizing Men's Leadership Strengths and Solving Issues Men Face 153
Clarifying and Maximizing Men's Strengths 155
Understanding Issues Men Face in Leadership 167
Men's Issues (What Men Need) 169
Men Need Work/Life Balance 171
For Women: Tips for Supervising Men 174
Bringing It All Together: A Final GenderTool 176
Summary 177
10 GenderTool 5: Practicing Gender-Intelligent Mentoring and Coaching in Your Corporation 179
The Importance of Mentoring and Coaching in Gender Science 181
GenderTool 5: Focusing on Mentoring and Coaching 183
For Mentors: A Checklist 186
Mentoring Women 187
For Men: Tips for Supervising Women 189
Mentoring Men 191
Make Mentoring a Part of Your Corporation's Infrastructure 194
Mentoring for the New Millennium 196
Epilogue: The Future of Gender 199
Notes and Resources 201
Appendix: Gender/Brain Spectrum Surveys for Men and Women 215
The Authors 223
Index 227
