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Full Description
Today a multinational video game developer, Sega was the first to break Nintendo's grip on the gaming industry, expanding from primarily an arcade game company to become the dominant game console manufacturer in North America. A major part of that success came from the hard work and innovation of its subsidiary, Sega of America, who in a little more than a decade wrested the majority market share from Nintendo and revolutionized how games were made.
Drawing on interviews with nearly 100 Sega alumni, this book traces the development of the company, revealing previously undocumented areas of game-making history, including Sega's relationship with Tonka, the creation of its internal studios, and major breakthroughs like the Sega Channel and HEAT Network. More than 40 of the company's most influential games are explored in detail.
Contents
Table of Contents
Acknowledgments • ix
Sega History Timeline • x
Preface • 1
The Return of the American Video Game Market • 3
Sega Establishes Itself in America • 6
The Sega/Tonka Alliance • 10
Taking the First Step • 16
Building the American Arm of Software Development • 21
Contracting Third Party Studios • 27
Genesis Does! • 32
Realtime Games Software • 34
Sega Scores a Touchdown • 40
Infogrames • 50
Along Came a Spider • 56
GEMS Shine on the Genesis • 66
ToeJam & Earl Studios • 69
Sega Technical Institute • 77
Changing of the Guard • 87
New Leadership for an Expanding Market • 105
Novotrade International • 108
The Hardware Revolution • 116
Sega Multimedia Studio • 120
Product Development Enters a New Era • 132
The Coming of Full-Motion Video Games • 134
BlueSky Software • 145
Westwood Associates • 161
Sega Interactive Development Division • 166
Sega Midwest Studio • 170
Sega Reorganizes Internally • 174
Alpha (Amoeba) Group • 178
Omega Group • 197
Sega Gets Serious About Sports • 215
The Sega Channel • 235
Twice the Bits, Twice the Problems • 244
Sega Saturn Tiger Team • 246
The Winds of Change • 254
SegaSoft • 256
All Good Things... • 273
Full Circle • 280
Works Cited • 283
Index • 291
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