- ホーム
- > 洋書
- > 英文書
- > History / World
Full Description
What became of radio after its Golden Age ended about 1960? Not long ago Arbitron found that almost 93 percent of Americans age 12 and older are regular radio listeners, a higher percentage than those turning to television, magazines, newspapers, or the Internet. But the sounds they hear now barely resemble those of radio's heyday when it had little competition as a mass entertainment and information source.
Much has transpired in the past fifty-plus years: a proliferation of disc jockeys, narrowcasting, the FM band, satellites, automation, talk, ethnicity, media empires, Internet streaming and gadgets galore... Deregulation, payola, HD radio, pirate radio, the fall of transcontinental networks, the rise of local stations, conglomerate ownership, and radio's future landscape are examined in detail. Radio has lost a bit of influence yet it continues to inspire stunning innovations.
Contents
Table of Contents
Acknowledgments
Preface: The Nation's Soundtrack
1. The Best of Times
2. The Goose, the Egg and the Evil Eye
3. At Last, Wireless for Real
4. From Victrola to Payola
5. Power Shift Fuels Fine-Tuning
6. Escalating the Continuum
7. Narrowcasting: A Captive Audience
8. Talk Is Cheap
9. Theater of the Mind Déjà Vu
10. Satellites and Automated Dialing
11. Pillaging the Public Airwaves
12. Multicolored Radio
13. An Acoustical Smorgasbord
14. Tune in Again Tomorrow
Appendix: A Half-Century of Radio Evolution
Notes
Bibliography
Index



