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Full Description
While the American soap opera is known primarily for its marketing value, producers, health professionals, politicians, and rebels elsewhere focus on the serials' potential for social change: African, Indian and South American serials offer information on family planning, child protection and AIDS; a Mexican telenovela parallels a government murder scandal--the program is so popular the state dare not censor it. In Russia, South American novelas are so popular that Boris Yeltsin manipulates programming to affect voters on polling day.
Here is an examination of the economic and social impact of the soap opera, with projections for the future. A chapter for each of the nine regions of the world offers demographic statistics of major countries' audiences, radio and television usage, stations available, and synopses of the most popular serials.
Contents
Table of Contents
Acknowledgments
Introduction
1. The Soap Opera/Telenovela Genre—A Brief History
• The Development of Soap Operas in the United States
• Cultural Studies and the British Soap Opera
• Serial Drama in Australia—From "Down Under" to "On Top"
• The Latin American Telenovela and Its Migration
2. North America
• Overview of Cultural Patterns and Audience Trends
• Focus: United States
• American Soaps Abroad
• Americans and the Telenovela
3. Central America and the Caribbean
• Overview of Cultural Patterns and Audience Trends
• Focus: Dominica
• Focus: Jamaica
• Focus: Cuba
• Focus: Puerto Rico
• Focus: Mexico
4. South America
• Overview of Cultural Patterns and Audience Trends
• Focus: Chile
• Focus: Brazil
• Focus: Colombia
• Focus: Argentina
• Focus: Venezuela
5. Europe
• Overview of Cultural Patterns and Audience Trends
• Focus: United Kingdom
• Focus: Ireland
• Focus: The Netherlands
• Focus: Spain
• Focus: Sweden
• Focus: Germany (Federal Republic)
• Focus: Russia
• Focus: Poland
6. Asia
• Overview of Cultural Patterns and Audience Trends
• Focus: Kazakhstan
• Focus: Japan
• Focus: Hong Kong
• Focus: China
• Focus: India
• Focus: Thailand
• Focus: Philippines
7. Africa
• Overview of Cultural Patterns and Audience Trends
• Focus: South Africa
• Focus: Kenya
• Focus: Côte d'Ivoire
• Focus: Niger
• Focus: Mauritius
• Focus: Tanzania
8. Near and Middle East
• Overview of Cultural Patterns and Audience Trends
• Focus: Cyprus
• Focus: Israel
9. Pacific
• Overview of Cultural Patterns and Audience Trends
• Focus: Australia
• Focus: New Zealand
• Focus: Papua New Guinea
10. The Future—Soap Operas, Satellites and the Internet
Appendix A. Sample Soap Operas/Telenovelas
Appendix B. A Partial List of Current and Past Soap Operas/ Telenovelas (with Country of Origin)
Bibliography
Index
