Coming Soon : Film Trailers and the Selling of Hollywood Technology

Johnston, Keith M.

McFarland & Co Inc（2009/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 228 p.
• 言語 ENG
• 商品コード 9780786444328
• DDC分類 384

Full Description

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

Contents

Table of Contents

Acknowledgments     

Introduction     

1. "Something BIG Is Coming!"     

2. The Rival Screen     

3. Technology and Genre     

4. The Mobile Trailer     

Conclusion     

Appendix I. Interview with Bill Seymour     

Appendix II. Interview with John Sittig     

Appendix III. Interview with Paul N. Lazarus     

Appendix IV. Interview with Simon Ashberry     

Chapter Notes     

Trailer-ography     

Bibliography     

Index