基本説明
The previous ed. : 2002.
Full Description
Now in its Fourth Edition, The Entrepreneurial Nutritionist gives practical advice on how to start and grow a private practice or consulting business. Timely topics covered include service marketing, consulting on the Web, new ethical and legal problems, ownership issues, and how to create your retirement. The book presents strategies from top nutrition entrepreneurs. An additional feature: 44 pages of sample business forms and sample contracts, letters of agreement, promotion letters, and legal forms.
This edition includes results of the first-ever worldwide survey of entrepreneurial dietitians, conducted by the author—approximately 1,335 dietetics professionals were surveyed on how much it cost to get started, what they charge for various services, and their most successful marketing ideas. New case studies by top practitioners are also included.
Contents
Introduction
Part I: THE BEGINNING
1: The Entrepreneurial Spirit
2: Is Self-Employment for You?
Part II: BUILDING A STRONG FOUNDATION
3: Strategies and Management
4: What Can We Learn from the "Masters?"
5: Nurturing Your Creativity
6: Building Your Credibility
7: Ethics and Malpractice
8: Creating a Good Image
9: Counseling Expertise
Part III: MANAGING YOUR BUSINESS
10: Business Plan
11: Marketing Decisions
12: Forms of Business Ownership
13: Protecting Your Ideas and Interests
14: Choosing Business Advisors
15: Money and Finance
16: Start-up Decisions and Costs
17: Fees
18: Reimbursement
19: Negotiation, Selling, and Contracts
20: Office Policies and Dealing with Clients
Part IV: TAKING YOUR IDEAS TO MARKET
21: Promoting Your Venture
22: Using the Internet in Your Business
23: Website Basics
24: Website Creation to Maximize Promotion
Part V: DEVELOPING YOUR PROFESSIONAL PRACTICE
25: Consulting in Long Term Care
26: Tapping into Food and Culinary Markets
27: The "Write" Way to Get Published
28: Media Savvy
29: Sports and Cardiovascular Nutrition
30: The Wellness Movement
31: Continued Competency
