- ホーム
- > 洋書
- > 英文書
- > Business / Economics
Full Description
Strategy Bites Back is the antidote to conventional strategy books -- and conventional strategy formation. Edited by the legendary Henry Mintzberg, it contains contributions from everyone from Gary Hamel to Napoleon Bonaparte, Michael Porter to Hans Christian Andersen: essays, poems, case studies, cartoons, whatever it takes to 'free your mind' and unleash the crucial emotional side of strategy formation. Coverage includes: strategy and brinkmanship, culture, seduction; strategy lessons from your mother, from beehives, chess grandmasters, even the National Zoo. Along the way, Mintzberg and his colleagues take on the sacred cows and entrenched beliefs that keep strategists from recognizing their most powerful options. Strategy Bites Back doesn't just make strategy fun: it helps define strategies that offer huge upsides and real inspiration.
Contents
Introduction.
1. What's in a Word.
Introduction.
What's in a Buzzword?
"Eenie, Meenie, Minie, Mo..."
What Is Strategy?
Five Ps for Strategy.
Beware of Strategy.
Are Strategies Real Things?
2. Swoted by Strategy.
Introduction.
The Other Tower of Babel.
Strategy as a "Little Black Dress".
The CEO as Strategist.
The Manager as Orchestra.
The Tortoise and the Hare: A Fable for Senior Executives.
Jack's Turn.
3. Strategy Carefully.
Introduction.
The Revolution in Strategic Planning.
Jack Welch on Planning.
The Seven Deadly Sins of Planning.
Planning in Case.
Forecasting: Whoops!
Plans in Case You Are Stuck.
The Creaetion.
How to Plan a Strategy.
Speech at the Second Plenary Session of the Eighth Central Committee of the Communist Party of China (November 15, 1956).
Planning and Flexibility.
Management and Magic.
4. Figuring Strategy.
Introduction.
Launching Strategy.
Positioning the Derriere: Tooilet Nirvana.
The Soft Underbelly of Hard Data.
The Glory of Numbers.
Reversing the Images of BCG's Growth/Share Matrix.
5. A Vision of Strategy.
Introduction.
To See or Not to See.
Imaging Strategy.
Strategic Thinking as "Seeing".
Seeing a Symphony.
The Problem with Problems.
"Marketing Myopia" Myopia.
Recognizing the CEO as Artist.
Reflections of an Entrepreneur.
Entrepreneurship and Planning.
Managing Quietly.
What My Mother Taught Me About Strategy.
6. Inside the Strategist's Head.
Introduction.
Biases and Limitations of Judgment: Humans.
Biases and Limitations of Judgment: Animals.
