The Wawa Way : How a Funny Name & 6 Core Values Revolutionized Convenience

Stoeckel, Howard/ Andelman, Bob (CON)

Running Pr Book Pub（2014/04発売）

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製本 Hardcover:ハードカバー版／ページ数 238 p.
言語 ENG
商品コード 9780762453061
DDC分類 381.14709748

Full Description

Wawa, a family business with a history in dairy and manufacturing, expanded into retail in 1964, offering a friendly, personal alternative to supermarkets. Since then, the convenience store grew into a well-known company that competes against the biggest industry players in the world in three areas,fuel, convenience, and food,all while maintaining their personal approach and small business mentality. Now, almost 50 years later, Wawa has opened its first store in Florida and has begun to play on the national field. How did it happen? What are the reasons for their success? Why have they been able to go up against the big guys with nothing more than homegrown talent?With a mixture of personal history and business advice, Howard Stoeckel discusses the last 50 years of Wawa's growth, development, and expansion. It's the story of how a small company with a funny name made a big difference, and all it took was a little goose sense.