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Full Description
Successful businesses are those that continuously turn ideas into profits. In the present global context, it is innovation that determines whether a business is gaining a competitive edge over others in shrinking markets.
This extremely interesting book breaks the manager's myth that innovation is something outside the organizational framework, and shows how the capability to innovate can be built into the fabric of an organization in eight steps. The author focuses on a model that managers can adopt and implement in their organizations, using case studies and a host of examples that can be easily adapted and translated into practice.
With a knowledge-based view of innovation, the author concisely discusses emerging practical concepts in innovation for organizations, including:
- knowledge capability
- attitudinal capability
- creative capability
- building blocks of innovation
- renewing capabilities
The book also includes key takeouts or practical hints for readers and is a fresh and energetic read that will be valuable for senior and middle management executives, professionals in all spheres, entrepreneurs, and management students.
Contents
Introduction
What is Innovation?
What is Innovation?
Quantum Jumps vs. Baby Jumps
Is Innovation Episodic in Nature?
Conclusion
Key Takeouts
Innovation as Capability
Innovation Tunnel
Innovation Capability
Conclusion
Key Takeouts
Knowing
Knowledge capability
Diverse Workforce
Consumer/Customer Knowledge
Networks
R&D Investment
Multifaceted Development Programs
Conclusion
Key Takeouts
Attitude
Attitudinal Capability
Openness
Awareness
Curiosity
Playfulness
Conclusion
Key Takeouts
Getting Creative
Creative Capability
Techniques
Communication
Innovation Space
Conclusion
Key Takeouts
Building Blocks
Individual
Team
Organization
Conclusion
Key Takeouts
Staying the Course
Vision
Goals
Shared Values
Systems and Processes
Outcome/Output Measurement
Learning and Feedback
Conclusion
Key Takeouts
Renew
Knowledge Capability
Attitudinal Capability
Creative Capability
Conclusion
Key Takeouts
