基本説明
Emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.
Full Description
This book explores the role of communication in development using the framework of communication designed for behaviour change. The author emphasizes the role of communication in advocacy, social mobilisation, training, research and programme support.
The first section provides a historical perspective on communication and development, outlining how communication has evolved from a system of delivering messages to one consciously designed to elicit the participation of the people in development initiatives. Section two presents case-studies from the Indian perspective, which provides an analytical look at new approaches in the fields of elementary education and adult literacy, rural development and primary health care. The concluding section recommends a research-based professional approach to communication for behaviour change and suggests various crucial areas where strategic communication can play a pivotal role in development.
Contents
Introduction
PART ONE: HISTORICAL PERSPECTIVE
Communication and its Role in Development
Search for an Alternative Development Paradigm
Alternative to Broadcasting
Some International Experiences
Networks and Movements
Communication and Human Development
A New Approach
PART TWO: RECENT EXPERIENCES IN INDIA
Use of Communication for Literacy and Empowerment
Population
Bringing About Behaviour Change
Reaching Development to the Rural Poor
Conclusion
Communication Challenges in India
