- ホーム
- > 洋書
- > 英文書
- > Cinema / Film
Full Description
Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book--the second in a three-book series titled Communication for Behavior Change--is amied at all producing or directing Entertainment-Education dramas for television and film. The authors--both leading practitioners in the field of Entertainment-Education--dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.
Contents
Preface IDevelopment The Entertainment-Education Format II: FOR THE PROGRAM MANAGER The Role of the Program Manager Articulation Designing Message Content for Entertainment-Education Programs III: FOR THE WRITER Artistry Writing Entertainment-Education Drama Artistry Character Development Guidelines for Script Presentation and Review Auxiliaries Enhancing the Message IV: FOR THE PRODUCER, DIRECTOR AND FILM-MAKER Guidelines for Pre-Production Needs, Budgets, and Contracts Guidelines for Pre-Production Artistic Preparation Guidelines for Successful Shooting V: FOR THE ACTORS/ARTISTS Guidelines for Successful Acting VI: FOR THE EVALUATORS Pilot Testing VII: FOR ALL PROJECT PARTICIPANTS Major Checklist
