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Full Description
Building Blocks is the history of Buckeye CableSystem. Buckeye is part of a family empire started in 1900 by the son of an immigrant in upstate New York. This book is a fascinating tale of the family's progression into the fourth generation and through the myriad of daily newspapers, radio and television stations, cablevision firms, a telephone company, a fiber-optic construction company, and other related communications and advertising firms which the family owns or has owned.
This book shows some of the trials and tribulations faced by family members as they employ a nimble strategy to compete with the industry behemoths. It also examines the unique factors that have spelled success for 50 years and looks at what the competitive future holds for smaller cable and Internet firms Buckeye's size.
Contents
Foreword
Acknowledgments
Introduction
Part I: The Early Years
Chapter 1, "She wanted pictures with her radio" Cable's earliest days, from concept to reality
Chapter 2, "We were doing it the hard way" Twice the channels, but twice the problems: Buckeye begins to grow
Part II: Building for the Future
Chapter 3, "Our localness and service will set us apart" At Buckeye, the customer has always been right
Chapter 4, "He who owns production owns the client relationship" Expanding into advertising sales and production
Chapter 5, "You couldn't get a dial tone in Sandusky when that call-in show was on" In Toledo and points beyond, Buckeye extends its reach
Chapter 6, "We spent the money to continue the business" For Buckeye's service area, a new high-fiber diet
Chapter 7, "We'll do whatever we can to help Toledo reach its full potential" Voice, video, data, home security: Fiber optics boost Buckeye's capabilities
Chapter 8, "They're leaders in technology and communications" The company's trophy case gets increasingly crowded
Part III: What to Provide the Viewers, and at What Cost?
Chapter 9, "We experimented with everything we even had a fish tank on camera" In Buckeye's early years, programming and production were decidedly ad hoc
Chapter 10, "We can give viewers something they won't see elsewhere" No tower, no transmitter: TV5 debuts as a different kind of broadcaster
Chapter 11, "Everybody wanted to be part of the excitement" BCSN becomes a local-sports sensation
Chapter 12, "Their demands are outrageous on their face" Negotiating with satellite programmers and large broadcasters: not for the faint of heart
Part IV: The Future
Chapter 13, "Broadband is the business" For cable, telecom, and media in general, the times they are a-changin'
Appendix
