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Full Description
This innovative new approach to statistics simplifies concepts for those using them in the business world. The book discusses the basics of statistics starting with an introduction to business research. It explores how and why to apply statistics to business research. The text covers all relevant descriptive statistics, normal curves and standard scores; correlation; regression; and inferential statistics. It also includes a section on validity and reliability. The book ends with a section on using statistics in a research study and testing students' ability to identify when to use each statistical test.
Contents
Part 1 Preface
Part 2 I: Introduction
Chapter 3 An Overview of Business Research
Chapter 4 Basic Concepts in Statistics
Part 5 II: Descriptive Statistics
Chapter 6 Organizing and Graphing Data
Chapter 7 Measures of Central Tendency
Chapter 8 Measures of Variability
Part 9 III: The Normal Curve and Standard Scores
Chapter 10 The Normal Curve and Standard Scores
Chapter 11 Interpreting Test Scores
Part 12 IV: Measuring Relationships
Chapter 13 Correlation
Chapter 14 Prediction and Regression
Part 15 V: Inferential Statistics
Chapter 16 t Test
Chapter 17 Analysis of Variance
Chapter 18 Chi Square Test
Part 19 VI: Reliability and Validity
Chapter 20 Reliability
Chapter 21 Validity
Part 22 VII: Conducting Your Own Research
Chapter 23 Planning and Conducting Research Studies
Chapter 24 Choosing the Right Statistical Tests
Part 25 List of Statistical Symbols
Part 26 Glossary
Part 27 Index
