基本説明
This study, which provides a South Asian perspective on issues relating to television broadcasting, program planning, and communication research, suggests that television has undergone an indigenous process of change.
Full Description
Major debates center around "cultural and media imperialism" to determine whether South Asian cultural traditions are being engulfed by Euro-American transnational television. This study provides a South Asian perspective on issues relating to television broadcasting, program planning, and communication research and suggests that television has undergone an indigenous process of change. Globalization and economic liberalization have brought hundreds of private transnational satellite television channels including "Hinglish" and English to South Asia. The governments are taking a regulatory, rather than a controlling, role in framing media policy to promote a plural culture and equal opportunities for its visual expression. Television production so far has assumed a coherent South Asian civilization and consequently, emphasis has been placed on promoting cultural uniformity.
Contents
Chapter 1 List of Figures Chapter 2 List of Tables Chapter 3 Preface Chapter 4 Television Policy in India: Future Directions Chapter 5 Television and Public Sphere in India Chapter 6 Balancing Business and Social Responsibility Goals in Broadcasting Chapter 7 Communication and Media: Past Achievements and Future Directions in South Asia Chapter 8 Feeling the Pulse of Changing Media Audiences: Some Methodological Issues Chapter 9 Children's Media Use in India: Current Scenario Chapter 10 Viewing Under Parent's Shadow Chapter 11 Media Onslaught on the South Asian Civilization: Can Diversity be Maintained? Chapter 12 Euro-American Communication Domination over Afro-Asian Countries
