Full Description
In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding.
Brands in the Age of AI is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world.
Whether you are a marketer, business leader, or branding professional, Kingsley's expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:
Wide-ranging analysis of AI's role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.
Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.
Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.
With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.
The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices.
Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA's Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.
Also available from the series:The Meaning of Branded Objects and A History of Brands.
Contents
Contents
Chapter 1: Introduction
Goals for This Book
Chapter 2: Injunction
Chapter 3: Definitions and Limitations: Toward Subjectivity
Technology
Cartesian Thinking and Dualism
Consciousness
Intelligence
Subjectivity
Chapter 4: A Perceptual History of AI
Agents of Efficiency
New Creative Paradigms
The Soulless Apparition
AI as a Brand
Chapter 5: Clerk, Colleague, Coach, Tarot Reader?
Personas
Clerk
Colleague
Coach
Tarot Reader
Chapter 6: Altering the Customer Journey
Puppy Love
Keeping It Together
Brand OS
Agents Gone Wild
Measuring the Flow of Consciousness
Chapter 7: Look, Feel, Tone
Creatives
Baby Steps
Language and Imperfection
Trust
Chapter 8: The Experience of the World
Ergonomics
Skin
Accountability
Imperialism
Chapter 9: Of Human Feelings
Acknowledgments
Index
