航空業 未来への選択－提携から合併まで Airline Choices for the Future : From Alliances to Mergers

Iatrou, Kostas/ Oretti, Mauro

Routledge（2007/05発売）

• 製本 Hardcover:ハードカバー版／ページ数 248 p.
• 言語 ENG
• 商品コード 9780754648864
• DDC分類 387.71

基本説明

Offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario.

Full Description

Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

Contents

Contents: Foreword; Preface; Once rivals, now partners: why?; Learning from the past, looking at the present: first the facts; Once rivals, now partners: how?; Landed or stranded - are alliance customers happy?; Allied and profitable, or miserably entangled?; Learning from the past, looking to the future: success stories; Not always a happy ending; 'The road not taken': further along the alliance or the merger path?; References; Index.