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Full Description
Meccano was first on the scene with its die-cast Dinky Toys of 1933. Lesney's Matchbox series arrived twenty years later, at genuine pocket-money prices. And then in 1956 Mettoy's Corgi Toys appeared, packed full of astounding gimmicks. From incredibly humble beginnings - Lesney started life in a derelict north London pub - the British toy car industry grew into a lucrative world-beater, with fierce rivalry developing between the three main brands: Dinky, Matchbox and Corgi.For the first time, Giles Chapman reveals the fascinating story behind the battle to dominate Britain's toy car industry, and the decline that drove it into history. Jam-packed with nostalgic photographs, Britain's Toy Car Wars opens a particularly vibrant and cherished chapter in British cultural memory.
