観光業の戦略的経営 Strategic Management for Hospitality and Tourism （1ST）

Okumus, Fevzi/ Altinay, Levent/ Chathoth, Prakash

Routledge（2010/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 333 p.
• 言語 ENG
• 商品コード 9780750665223
• DDC分類 338

基本説明

With case study material from high profile industries such as, Radisson, McDonalds, Carnival Cruise Line and Disney.

Full Description

Strategic Management for Hospitality and Tourism is a vital text for all those studying cutting edge theories and views on strategic management. Unlike others textbooks in this area, it goes further than merely contextualizing strategic management for hospitality and tourism, and avoids using a prescriptive, or descriptive approach. It looks instead, at the latest in strategic thinking and theories, and provides critical and analytical discussion as to how and if these models and theories can be applied to the industry, within specific contexts such as culture, profit and non-profit organizations. This title also provides online support material for tutors and students, in the form of PowerPoint presentations, extra case studies, additional exercises and web links to aid both teaching and learning.

Contents

Part 1Management 2. Strategic Management in Hospitality and Tourism Part 2: Strategy Context Chapter 3. The Hospitality and Tourism Industry Context 4. The Organizational Context Part 3: Strategy Content 5. Business Level Strategies 6. Corporate Level Strategies 7. Network Level Strategies Part 4: Strategy Process 8. Strategic Planning or Strategic Thinking 9. Strategy Formation 10. Strategy Implementation and Change Part 5: Synthesis 11. Relating Content, Process and Context