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基本説明
Examines quality in the events industry and its effects on customer satisfaction, resource efficiency, and event success.
Full Description
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
Contents
Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index
