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基本説明
邦訳(新訳):1997年・ダイヤモンド社
Hardcover was published in 1985 and now out of print. Deals with the "what, when and why" of management: policies and decisions, opportunities and risks, structures and strategies, staffing, compensation and rewards.
Full Description
There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. "Innovation and Entrepreneurship" deals with 'what, when and why'; with policies and decisions; opportunities and risks, structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world. It is practical and illuminating. It is written by one of the world's leading management gurus. It includes a new preface which relates the book to managers in the '90s.
Contents
Preface; Introductioninnovation; The practice of entrepreneurship; Entrepreneurial strategies; Conclusion: The entrepreneurial society; Suggested readings; Index.