- ホーム
- > 洋書
- > 英文書
- > Juvenile Grades 4-6
Full Description
This title takes an in-depth look at Manchester United and the business behind one of the most well-known football brands in the industry. From small beginnings, this club has found international success and a global fan base. We cover how the business came into being, the successes and failures over the years, key facts about the industry and their impact on the global market. Readers will learn about branding and the business world with Business Matters features. Each one looks at a different aspect of business and explains it in a clear and concise way for young readers to follow. Key features give information about the Brains Behind the Brand, bringing to the forefront those who run Manchester United today and those who have helped gain glory in the past. Ideal for budding young entrepreneurs with an eye for opportunity! A brilliant read for Manchester United and football fans keen to find out how the business behind the brand works. Other titles in the series include: Virgin, YouTube, Topshop, Heinz and ASOS.
Contents
12: Humble beginnings3: Establishing a brand4: The Busby Babes5: Alex Ferguson becomes manager6: The Premier League Years7: The impact of the Glazers8: Continued success9: A day in the life of Manchester United10: Star power11: A global brand12: What does the future hold for Manchester United?13: Design your own merchandise14: SWOT analysis15: Do you have what it take to work at Manchester United?
