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基本説明
Moving across the globe from the USA to the UK, China, India and New Zealand, and involving organizations such as Apple, Coca Cola, Ogilvy, Publicis and Google.
Full Description
Pioneers of Digital showcases the stories behind key people who have fundamentally influenced the way advertising, marketing, search and social media have evolved during the internet era.
Springer and Carson have tracked down and documented behind-the-scenes insight, decisions and opinions that inspired digital phenomena such as Virtual Reality, Dove's "Real Beauty" campaign, Obama's 2008 presidential campaign, celebrity take-up of Twitter and Artists Without a Label, a free digital music distribution service for independent artists.
The 20 digital entrepreneurs profiled span the globe; some performed their ground-breaking work in environments like Google, Facebook, Microsoft, Victors & Spoils, OgilvyOne, R/GA, AKQA, Sapient Nitro and Apple, while others performed digital miracles all on their own. Together these stories expose the secrets of success from pioneers that everyone can learn from. Packed full of unique insight, Pioneers of Digital provides advice and inspiration for readers interested in twenty-first century commercial online thinking. More at www.PioneersOfDigital.com
The pioneers:
Thomas Gensemer MyBO and Obama's 2008 Presidential Campaign
June Cohen Hotwired and TED.com
Denzyl Feigelson iTunes Advisor and Artists Without A Label
Vanessa Fox Google and Nine By Blue
Gurbaksh Chahal ClickAgents and BlueLithium
Jaron Lanier Virtual reality and Microsoft Research
Angel Chen OgilvyOne China
John Winsor Victors & Spoils
Danny Sullivan Search Engine Land
Alex Bogusky, Bob Cianfrone Burger King's Subservient Chicken
Avinash Kaushik Digital marketing evangelist, Google
Carolyn Everson MTV Networks and Facebook
Malcolm Poynton Dove Campaign for Real Beauty
Qi Lu Yahoo!, Microsoft and Bing
Ajaz Ahmed AKQA
Martha Lane Fox Lastminute.com and the UK government's digital champion
Kyle MacDonald One Red Paperclip
Jess Greenwood Contagious Magazine and R/GA
Zhang Minhui Sohu.com.cn
Stephen Fry
Contents
Chapter - 00: Introduction;
Chapter - 01: Thomas Gensemer - MyBO and Obama's 2008 Presidential Campaign;
Chapter - 02: June Cohen - Hotwired and TED.com;
Chapter - 03: Denzyl Feigelson - iTunes Advisor and Artists Without A Label;
Chapter - 04: Vanessa Fox - Google and Nine By Blue;
Chapter - 05: Gurbaksh Chahal - ClickAgents and BlueLithium;
Chapter - 06: Jaron Lanier - Virtual reality and Microsoft Research;
Chapter - 07: Angel Chen - OgilvyOne China;
Chapter - 08: John Winsor - Victors & Spoils;
Chapter - 09: Danny Sullivan - Search Engine Land;
Chapter - 10: Alex Bogusky, Bob Cianfrone - Burger King's Subservient Chicken;
Chapter - 11: Avinash Kaushik - Digital marketing evangelist, Google;
Chapter - 12: Carolyn Everson - MTV Networks and Facebook;
Chapter - 13: Malcolm Poynton - Dove Campaign for Real Beauty;
Chapter - 14: Qi Lu - Yahoo!, Microsoft and Bing;
Chapter - 15: Ajaz Ahmed - AKQA;
Chapter - 16: Martha Lane Fox - Lastminute.com and the UK government's digital champion;
Chapter - 17: Kyle MacDonald - One Red Paperclip;
Chapter - 18: Jess Greenwood - Contagious Magazine and R/GA;
Chapter - 19: Zhang Minhui - Sohu.com.cn;
Chapter - 20: Stephen Fry;
Chapter - 21: Pioneering places;
Chapter - 22: Lessons from pioneers
