コンテンツ・マーケティングの成功術 Valuable Content Marketing : Why Quality Content is Key to Business Success （Reprint）

Jefferson, Sonja/ Tanton, Sharon

Kogan Page Ltd（2013/02発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 234 p.
• 言語 ENG
• 商品コード 9780749465803
• DDC分類 658.8

基本説明

Shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through traditional print methods.

Full Description

*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.

Contents

• • Chapter - 00: Introduction: Why you need this book;
• Section - ONE: Why valuable content?;
• • Chapter - 01: Marketing has changed. Have you?;
  • Chapter - 02: What is valuable content and why it wins you business;
  • Chapter - 03: `What do I say?' Guiding principles for your valuable content;
• Section - TWO: What valuable content?;
• • Chapter - 04: S tart with a blog;
  • Chapter - 05: Distribute your valuable content using social media;
  • Chapter - 06: Keep in touch with engaging email newsletters;
  • Chapter - 07: Get search engine savvy;
  • Chapter - 08: Y our valuable website;
  • Chapter - 09: A dd deeper written content: white papers, e-books and books;
  • Chapter - 10: Diversify with different formats: video, audio and more;
  • Chapter - 11: Widen your reach: take your content on tour;
  • Chapter - 12: Valuable content for salespeople;
• Section - THREE: How to make your marketing valuable;
• • Chapter - 13: How to write content your customers will value;
  • Chapter - 14: Making it happen: seven steps to success