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Full Description
In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners.
Contents
Chapter - 00: Introduction;
Chapter - 01: What do you really think about customers?;
Chapter - 02: What is a value proposition?;
Chapter - 03: The value-focused approach;
Chapter - 04: Creating your value proposition;
Chapter - 05: Value Proposition Builder: Market;
Chapter - 06: Value Proposition Builder: The value experience;
Chapter - 07: Value Proposition Builder: Offerings;
Chapter - 08: Value Proposition Builder: Benefits;
Chapter - 09: Value Proposition Builder: Alternatives and differentiation;
Chapter - 10: Value Proposition Builder: Proof;
Chapter - 11: Value proposition template and value proposition statement;
Chapter - 12: Message development;
Chapter - 13: Implementation;
Chapter - 14: Starting and sustaining;
Chapter - 15: The value-focused enterprise
